This article consists of three parts. In the first part we describe a short history of cybernetics and an effort, which has been undertaken by a group of scientists in the United States and Europe in recent years, to expand the conception of science so that it more successfully encompasses the social sciences. The intent is to aid communication among disciplines and improve our ability to manage social systems. The second part of the article presents an effort in Russia to develop reflexivity theory into a general theory of purposeful, self-developing systems, thus improving our understanding and management of social systems. Understanding Western and Eastern approaches to cybernetics can be difficult because of the very different histories and intellectual traditions of cybernetics in the United States and Russia. The article ends with a comparison of the two approaches to cybernetics, comparing their features side by side. The differences suggest a great potential for ideas from Russian and Western scientists to enrich the further development of cybernetics and science in East and West.

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