Oleg Grimov — PhD (Sociology), Senior Lecturer, Southwest State University, Kursk
The article reveals the main features of network Internet technologies as a significant management tool for information and network economy. The author depicts the most promising areas of network Internet technologies application, provides examples of successful implementation of projects based on network technologies, and underlines the most significant social effects of management practices in the area. Building of knowledge in expert networks, and transformation of the very actor of management are among these effects. Based on the author’s empirical research conducted in 2016 among 100 leaders and administrators of big Russian Internet-communities, the main managerial advantages and possibilities of applying network technologies have been revealed. The forecast of their further development has been provided.